The goal of this project was to take a local business in need of a logo redesign and create an Illustrated logo for them. I chose Music City Tea because they are located in Franklin, TN where I grew up. They are a tea shop that offers traditional Chinese tea tasting ceremonies and equipment. I wanted to focus on the authenticity of their tea and showcase the more traditional elements of Chinese culture. I studied ancient Chinese artwork that showcased tea ceremonies and pulled elements of that into my final logo design. The challenge of this piece was to integrate the Nashville “Music City” components into my traditional design.
Logo redesign
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